Student designed the event logo and identity for the 2006 Rock for Riley event. This visual campaign was applied to publication ads, T-shirts, advertising posters, and a commemorative poster. The visual concept for the campaign was designed to appeal to a specific “counter-culture” audience attracted to this genre of bands. Impact: the Rock for Riley concert in 2006 was a sell-out and brought in over $200,000 in profits to the Riley Children’s Hospital.

Faculty leader: Associate Professor Paula Differding
Faculty coordinator for TCEM: Linda Brothers
Faculty coordinator for New Media: Jolene Kernick
Partially funded by a Venture Fund grant fro the IUPUI Solution Center.