Today, many people use the term “design thinking” to describe the interconnected set of values, ideas, and activities that can be applied to framing the understanding of a given situation and inventing new possibilities for the future.
“The most fundamental difference between [design and
science] is that design thinking deals primarily with what does
not yet exist; while scientists deal with explaining what is.
That scientists discover the laws that govern today’s reality,
while designers invent a different future is a common theme.
Thus, while both methods of thinking are hypothesis-driven,
the design hypothesis differs from the scientific hypothesis.”
Jeanne liedka, Executive Director of the Batten Institute, University of Virginia
Darden School of Business. “Strategy of Design” (2004)
Read more
NBS: Design Thinking and Business
http://noisebetweenstations.com/personal/essays/DesignThinking-Business/
Thinking About Design Thinking
http://www.odannyboy.com/blog/new_archives/2005/03/thinking_about.html
The Business of Design
http://www.fastcompany.com/magazine/93/design.html
Stanford Institute of Design
http://www.stanford.edu/group/dschool/big_picture/design_thinking.html
Seven Ways of Design Thinking (A Teaching Resource)
http://www.idesignthinking.com