Curriculum
HER V210
6 credits |
Studio course. Introductory skills development for Visual Communication majors. Exploring varied means of graphic representation utilizing formal elements and principles of visual communication design. Identifying, contrasting and analyzing techniques for the invention of two-dimensional form with the purpose of communicating information, concepts, emotions. Prerequisite: Foundation Year |
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HER V211
3 credits |
Studio course. Introductory skills development for Visual Communication majors. Typography as a medium of visual communication. Focusing on the formal properties of letterforms within the roman alphabet and the relationship between visual and verbal forms of language. Terminology, typographic history, and technical issues. Prerequisite: Foundation Year |
HER V212
| Studio course. Introductory skills development for Visual Communication majors. Imagery as strategy for visual communication and symbolic representation. Focusing on production and critical examination of visual forms and formats as indexes of representation. Basic visual semiotics. Using a learner-centered method to examine and find meaning in visual representations. Prerequisite: Foundation Year |
HER V213
| Lecture course for non-majors. Imagery as strategy for visual communication and symbolic representation. Focusing on critical examination of visual forms and formats as indexes of representation. Basic visual semiotics. Using a learner-centered method to examine and find meaning in visual representations. |
HER V220
6 credits |
Studio course. Application and integration of knowledge and skills for Visual Communication majors. Defining communication problems; evaluating analytical, synthetic, intuitive approaches to problem solving; creating visual concepts to represent complex messages; developing critical thinking. Integrating professional service for civic communication with reflection on personal values. Prerequisites: V210, V211, V212, V214. |
HER V221
3 credits |
Studio course. Intermediate skills development for Visual Communication majors. Exploring communication design potentials using text type and typographic technology. Focusing on congruency between visual and verbal hierarchies, formats for informational organization problems, and technical details of typographic specification and layout. Prerequisite: V211. |
HER V222
| Studio course. Intermediate skills development for Visual Communication majors. Imagery as strategy for visual communication and symbolic representation. Focusing on production and critical examination of visual narratives within specific cultural contexts. Examining the roles of message makers, media, audiences and contexts in the production and interpretation of meaning. Prerequisite: V212. |
HER V223
| Lecture course for non-majors. Imagery as strategy for visual communication and symbolic representation. Focusing on production and critical examination of visual narratives within specific cultural contexts. Examining the roles of message makers, media, audiences and contexts in the production and interpretation of meaning. Prerequisite: V213. |
HER V310
6 credits |
Studio course. Application and integration of knowledge and skills for Visual Communication majors. Methods for managing complex visual communication design needs of institutions. Directing inquiries in unstructured situations with undefined problems. Managing expressions and impressions. Integrating professional service for civic communication with reflection on personal values. Prerequisites: V220, V221, V222. |
HER V311
3 credits |
Studio course. Advanced skills development and applied research for Visual Communication majors. Structuring systems of typographic form according to information hierarchies, user needs, and multiple modalities of visual representation. Application to the organization of tables, charts, displays and publications. Prerequisite: V221. |
HER V312
| Studio course. Advanced skills development for Visual Communication majors. Focusing on production and critical examination of image making as strategy for persuasion and power within dominant and sub-cultural discourses. Examining the roles of message makers, media, audiences and contexts in the manipulation and reinterpretation of meaning. Prerequisite: V222 |
HER V313
| Lecture course for non-majors. Focusing on critical examination of image making as strategy for persuasion and power within dominant and sub-cultural discourses. Examining the roles of message makers, media, audiences and contexts in the manipulation and reinterpretation of meaning. Prerequisite: V223 |
HER V320
6 credits |
Studio course. Application and integration of knowledge and skills for Visual Communication majors. Methods to facilitate solutions to unframed community issues. Exploring social roles of designers as researchers, reporters, and editors in collaborative teams. Integrating professional service for civic communication with reflection on personal values. Prerequisites: V310, V311, V312, V314 |
HER V410
6 credits |
Studio course with cross-disciplinary team collaboration. Application, integration, synthesis of knowledge and skills for Visual Communication majors and subject matter experts. Advanced methods for designing for innovation. Discovering and shaping opportunities for socially relevant innovations. Integrating professional service for civic communication with reflection on personal values. Prerequisite: V320 or permission. |
HER V420
3 credits |
Capstone studio course. Application, integration, synthesis, evaluation of knowledge and skills for Visual Communication majors. Applying tools for managing complexity to develop professional career plans. Reflecting on personal, academic, pre-professional experiences. Analyzing and evaluating transferable skills. Developing portfolios that demonstrate depth, breadth, adaptiveness of knowledge and critical thinking. Prerequisite: V410 |
HER X401
3 credits |
Studio course elective in Experience Design track for major. Prerequisite: V320 |
HER X402
6 credits |
Studio course elective in Experience Design track for major. Prerequisite: V320 |
HER Y401
3 credits |
Studio course elective in Exhibition Planning and Design track for majors. Prerequisite: V320 |
HER Y402
6 credits |
Studio course elective in Experience Design track for majors. Prerequisite: V320 |
